Welcome to phototurbo, your professional commercial, corporatel and studio product photographer!
Equipped with the latest digital imaging equipment and a creative eye for bringing out the best in your unique products, brand or location, phototurbo is ready to help you successfully complete your project.
Email us or call 805-300-1542 to discuss fulfilling your unique photographic needs!
about commercial photography
If you're new to commercial photography and are looking for some dynamite images to really represent your company or its products, you're probably speaking with photographers and are hearing terms such as "creative services" and "usage fees" and are wondering what it all means. Fear not, these are just industry terms rarely heard outside of our niche!
Let's use product photography as an example. A product photographer charges a "creative fee" for the labor of actually laying out and photographing your products, which typically includes cleaning ink overspray and label residue if necessary, removing as much microscopic lint as possible (you don't see it, but the camera does), meticulously arranging and aligning groups of products, positioning products at the best angle with all sorts of little hidden supports, setting up the lighting for the look desired based on the reflectivity and color of the products (which may be different across products in the same group), eventually taking photographs, making lots of adjustments to all of the above, taking more photographs, getting client approval on proofs, and finally post-processing the images using specialized software to clean up the backgrounds, remove product packaging defects, erase lint and dust spots, combine products that couldn't be photographed together due to reflections, etc. In addition to the extensive labor, a portion of the creative fee also goes to camera and lighting equipment costs and studio overhead, which are significant. Last but not least, the product photographer must spend time carefully packing up your products and shipping them back to you.
The "usage" or "licensing" fee is based upon how you intend to use your product images. For example, say you start a home-based company that makes soda and you need a product photo of your bottle for your web site and limited printed promotional materials. For the first few years, only a few hundred thousand people will see your products and your usage needs are pretty minimal. So the usage fee (licensing) portion of the product photographer's invoice will be extremely small. Compare that to a similar photo of a Coca-Cola bottle used in a national TV and print campaign, which will be seen hundreds of millions of times. The creative fee for your product and for the bottle of Coca-Cola will be roughly the same, but the product photographer's usage fee for Coca-Cola will be tens of thousands of dollars. That's usage; you only pay for what you need.
Another aspect of commercial photography to consider is the product photographer's skill, experience and equipment investment, which has a profound effect on image quality. Do you want mediocre images to hopefully "get you by" temporarily, or do you want images that you can use for decades, which are just as great ten years from now as they are on day one? Can your business really afford "cheap" images that don't present your personnel or products in the best possible light? How much will it hurt sales? Product photographs are your salespeople when you can't be there - especially on the internet, where your products can only be seen and not touched. What are your photos saying about your product or service? Are they creating buyer confidence and embarrassing your competition?
phototurbo is here for you, contact us today with your questions and to discuss fulfilling your unique photographic needs!
resources & photo tips
© 2014 by PhotoTurbo Product Photographer. All Rights Reserved.
July 24, 2014
Big Bear Lake
Desert Hot Springs
La Habra Heights
San Juan Capistrano
Santa Fe Springs
South El Monte